Kalex Design https://kalex.work Kalex Design Fri, 21 Jul 2023 04:03:31 +0000 https://kalex.work en Front page https://kalex.work/Front-page Sun, 09 Jul 2023 22:37:58 +0000 Kalex Design https://kalex.work/Front-page Featured Projects<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7782a4eda65daa6ce81d4b320f1bc986bd4fef0ffa29b454986c97c262344c02/SheaMoistureTitle.gif" data-mid="184726013" border="0" src="https://freight.cargo.site/w/1000/i/7782a4eda65daa6ce81d4b320f1bc986bd4fef0ffa29b454986c97c262344c02/SheaMoistureTitle.gif" /> Shea Moisture&nbsp;(Packaging Design, Brand Identity)︎︎︎ <img width="2200" height="1466" width_o="2200" height_o="1466" data-src="https://freight.cargo.site/t/original/i/9071d9b52f96d966b4a19c15ca559e4c6e01aea3622650fb589c69d03e1d0587/PawdayGif.gif" data-mid="185268159" border="0" src="https://freight.cargo.site/w/1000/i/9071d9b52f96d966b4a19c15ca559e4c6e01aea3622650fb589c69d03e1d0587/PawdayGif.gif" /> Pawday by Sprinkles (Packaging Design, Brand Identity)︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d9309c240819577c9b9949c324d2d34004d656d1812eb4f27878f0b53199e6e/DragConTitle.jpg" data-mid="184594340" border="0" src="https://freight.cargo.site/w/1000/i/6d9309c240819577c9b9949c324d2d34004d656d1812eb4f27878f0b53199e6e/DragConTitle.jpg" /> Drag Con&nbsp;(Brand Identity, Environmental Graphic design)︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/722bb6b933edd828f01eb0c657f93590a2b1f66a314c3f6d49a4f4d152f1b04c/DragHerstoryTitle.jpg" data-mid="184594342" border="0" src="https://freight.cargo.site/w/1000/i/722bb6b933edd828f01eb0c657f93590a2b1f66a314c3f6d49a4f4d152f1b04c/DragHerstoryTitle.jpg" /> Drag Herstory&nbsp;(Brand Identity, Installation, Catalog Design)︎︎︎ Let’s get in touch! (kalexshen@gmail.com) Information https://kalex.work/Information Sun, 09 Jul 2023 22:37:58 +0000 Kalex Design https://kalex.work/Information (In•fo) <img width="2444" height="3278" width_o="2444" height_o="3278" data-src="https://freight.cargo.site/t/original/i/9c4768a752d038c4010a8869eedbe6e9bb17699a898cdaa36396c08a677c1cc0/IMG_0781Cropped.jpg" data-mid="184609490" border="0" src="https://freight.cargo.site/w/1000/i/9c4768a752d038c4010a8869eedbe6e9bb17699a898cdaa36396c08a677c1cc0/IMG_0781Cropped.jpg" /> I’m Kalex! A branding &amp; packaging designer based in groovy Los Angeles. 🪩&nbsp; My current obessions: Stripe Mall Signages Mistress Isabelle Brooks Boy Smell Candles October 27thAlawys Pink Blush Crocheting SweatersChrome Finishes Kim Petras Syro Heels&nbsp; Finding people who truly get you is the best feeling. However, I didn’t have that as a child. Growing up gay in a traditional Chinese household, my queerness wasn’t considered “normal” by kids from school or my family. I was constantly aware of how I was perceived and made choices to appear “not gay,” even though I had no idea what it meant to be “straight.” Then, I realized what was “normal” for others didn’t fit with who I was. I needed to find my tribe, people who could share in my experiences and accept me for who I am. This applies to my designs as well. Whether it involves packaging or branding development, I strive to create work that forges an emotional connection with my audience. I want to help you bring your vision to life and connect you with your tribe. Let’s push the boundaries of normal. Let’s get in touch! (kalexshen@gmail.com) Mobile nav https://kalex.work/Mobile-nav Sun, 09 Jul 2023 22:37:58 +0000 Kalex Design https://kalex.work/Mobile-nav Shea Moisture Drag ConDrag HerstoryPawdayDeath GlitterFont Design(LinkedIn)(Résumé) I’m Kalex! A brand &amp; packaging designer based in groovy Los Angeles that strives to create designs that forge an emotional connection with my audience. Let me help connect you with your tribe. :) More about me ︎︎︎ Shea Moisture https://kalex.work/Shea-Moisture Sun, 09 Jul 2023 22:37:58 +0000 Kalex Design https://kalex.work/Shea-Moisture Shea Moisture(Packaging Design, Brand Identity) How to solve consumer pain points sustainably? My goal for this project is to modernize Shea Moisture by creating a clear and organized system for the new sustainable packaging. <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/60dd8d3dd73f2dfc7fc20ed1e09b870c9dd4f04c72c4bc67580be95680b7f2ed/Title-01.png" data-mid="184596959" border="0" src="https://freight.cargo.site/w/1000/i/60dd8d3dd73f2dfc7fc20ed1e09b870c9dd4f04c72c4bc67580be95680b7f2ed/Title-01.png" /> Shea Moisture started as a black-owned hair product brand that prioritized texture hair types. Through the years they have expanded from a niche market to cater to all different hair types, they need a packaging and brand facelift to be more broadly appealing. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e164d6807588a0492df3cb367d647085625681dd2a45108790658350dd01e6e9/KalexShen_Week1_5minPresentation.001.jpeg" data-mid="184596899" border="0" src="https://freight.cargo.site/w/1000/i/e164d6807588a0492df3cb367d647085625681dd2a45108790658350dd01e6e9/KalexShen_Week1_5minPresentation.001.jpeg" /> Through interviews and market research, one of the most common complaints when shopping for hair products is that it’s too confusing. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9ccb6c3d973b6b64313e17e0c87b1787706e2d00e910bedbb93e05a2d2efccf7/SheaMoistureType.gif" data-mid="184726076" border="0" src="https://freight.cargo.site/w/1000/i/9ccb6c3d973b6b64313e17e0c87b1787706e2d00e910bedbb93e05a2d2efccf7/SheaMoistureType.gif" /> The new packaging display panel emphasizes the hair texture of the product, so the consumer can easily choose the right product for them. <img width="8001" height="7710" width_o="8001" height_o="7710" data-src="https://freight.cargo.site/t/original/i/0b31e3e1b0bb716299e6bebcd6e5c609562b0fd7ae3b2f3f7b2acb76a5abbdd6/Labels-08.png" data-mid="184597206" border="0" src="https://freight.cargo.site/w/1000/i/0b31e3e1b0bb716299e6bebcd6e5c609562b0fd7ae3b2f3f7b2acb76a5abbdd6/Labels-08.png" /><img width="1920" height="696" width_o="1920" height_o="696" data-src="https://freight.cargo.site/t/original/i/d1005794f9b9cc7fd63034ebb0fc461b029624c3663c494141fb1042c7221954/Lineup.png" data-mid="184604509" border="0" src="https://freight.cargo.site/w/1000/i/d1005794f9b9cc7fd63034ebb0fc461b029624c3663c494141fb1042c7221954/Lineup.png" /> <img width="482" height="483" width_o="482" height_o="483" data-src="https://freight.cargo.site/t/original/i/6db48735e8cbae45fb5b35aaf157e0f6d4d7ec8efa760d88a76431e213936d78/Layer-1.png" data-mid="184601624" border="0" src="https://freight.cargo.site/w/482/i/6db48735e8cbae45fb5b35aaf157e0f6d4d7ec8efa760d88a76431e213936d78/Layer-1.png" /> 100% Ocean HDPE tinted plastic from Oceanworks. <img width="482" height="483" width_o="482" height_o="483" data-src="https://freight.cargo.site/t/original/i/b809caf107e0e90ee8f93e03daca14a97b0d8455f45e0dd8e916b3c4162de6dc/Layer-2.png" data-mid="184601629" border="0" src="https://freight.cargo.site/w/482/i/b809caf107e0e90ee8f93e03daca14a97b0d8455f45e0dd8e916b3c4162de6dc/Layer-2.png" />100% Ocean Clear PET plastic from Oceanworks. <img width="482" height="482" width_o="482" height_o="482" data-src="https://freight.cargo.site/t/original/i/0a76d3eb06bd219fe7da8e383ba4170574b2942e896272723af975a7058c5e39/Layer-3.png" data-mid="184601633" border="0" src="https://freight.cargo.site/w/482/i/0a76d3eb06bd219fe7da8e383ba4170574b2942e896272723af975a7058c5e39/Layer-3.png" />Waterproof matte white paper Avery Labels, 4-color process printing. <img width="482" height="483" width_o="482" height_o="483" data-src="https://freight.cargo.site/t/original/i/d62cfa36d19e0ef703649d19b5e5fc66bfadbdc8d5101fa13f6e8eb0d889aeca/Layer-4.png" data-mid="184601638" border="0" src="https://freight.cargo.site/w/482/i/d62cfa36d19e0ef703649d19b5e5fc66bfadbdc8d5101fa13f6e8eb0d889aeca/Layer-4.png" />Cardstock, double sided, 4-color process offset printing. <img width="482" height="484" width_o="482" height_o="484" data-src="https://freight.cargo.site/t/original/i/a25062392df7e134be0650703a4f8c777818b9878c0c2e311098000f7e5dd5af/Layer-5.png" data-mid="184601642" border="0" src="https://freight.cargo.site/w/482/i/a25062392df7e134be0650703a4f8c777818b9878c0c2e311098000f7e5dd5af/Layer-5.png" />Die cut aluminum lids, 4-color process printing. <img width="482" height="482" width_o="482" height_o="482" data-src="https://freight.cargo.site/t/original/i/298d87669779af7ddf95d1cf5644133f42bd736648d117b750df275b3bb3633c/Layer-6.png" data-mid="184601647" border="0" src="https://freight.cargo.site/w/482/i/298d87669779af7ddf95d1cf5644133f42bd736648d117b750df275b3bb3633c/Layer-6.png" />Wet pressing molded paper pulp refills from bonitopak. <img width="8001" height="4500" width_o="8001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/9d4a090a3ee94eed069b39665bbe51f4ed3bb34149ede44bf1bd1d852f8ec32a/WebsiteSM-04.png" data-mid="184605741" border="0" src="https://freight.cargo.site/w/1000/i/9d4a090a3ee94eed069b39665bbe51f4ed3bb34149ede44bf1bd1d852f8ec32a/WebsiteSM-04.png" /> The new system is designed to reuse, refill, and repeat. The use of post-consumer ocean plastic makes the plastic 100% recyclable and reduces the use of virgin plastics. Most of the current refill system often makes a mess when refilling, the new packaging has a cap that could clip onto the bottle to prevent that. <img width="8001" height="8232" width_o="8001" height_o="8232" data-src="https://freight.cargo.site/t/original/i/e11de4121ea7e7f5a439d0480d9e085d844afbc38d7e84235d02ce4ee10d6f59/WebsiteSM-14.png" data-mid="184605739" border="0" src="https://freight.cargo.site/w/1000/i/e11de4121ea7e7f5a439d0480d9e085d844afbc38d7e84235d02ce4ee10d6f59/WebsiteSM-14.png" /> This rebrand celebrates the diversity of different hair types that Shea Moisture caters to, through typography and hair-focused image treatments. The curvy pattern used throughout pays homage to the origins of the product. <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/4cb9b34e4831e55e06c496b684e3c99639027589ff740726c876d80a01ca8d69/WebsiteSM-06.png" data-mid="184607292" border="0" src="https://freight.cargo.site/w/1000/i/4cb9b34e4831e55e06c496b684e3c99639027589ff740726c876d80a01ca8d69/WebsiteSM-06.png" /><img width="4001" height="3046" width_o="4001" height_o="3046" data-src="https://freight.cargo.site/t/original/i/2abbc551f66e5c6749a5bed6f99287ba5379b568bd3bb749a98a3e0cb85d43f3/TradeShows-07.png" data-mid="184607279" border="0" src="https://freight.cargo.site/w/1000/i/2abbc551f66e5c6749a5bed6f99287ba5379b568bd3bb749a98a3e0cb85d43f3/TradeShows-07.png" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/0d2a894cec64cb62bdae662e6939efde78ea858d2195f4b05c42b95c2b25922f/WebsiteSM.png" data-mid="184608037" border="0" src="https://freight.cargo.site/w/1000/i/0d2a894cec64cb62bdae662e6939efde78ea858d2195f4b05c42b95c2b25922f/WebsiteSM.png" /> The brand collaterals such as the website and point-of-purchase displays add a splash of playfulness to Shea Moisture that feels celebrative and inviting. <img width="8001" height="6969" width_o="8001" height_o="6969" data-src="https://freight.cargo.site/t/original/i/c8f5850bc12795eed69a1a95cd8ddb8779371c65b62df4b77e925193f4a028cd/Website-09.png" data-mid="184608036" border="0" src="https://freight.cargo.site/w/1000/i/c8f5850bc12795eed69a1a95cd8ddb8779371c65b62df4b77e925193f4a028cd/Website-09.png" /><img width="3500" height="4725" width_o="3500" height_o="4725" data-src="https://freight.cargo.site/t/original/i/47aff5d4b5b08ca41c1214dbc4f0366f78527ca85c85082556148f2439a74566/Renders-12.png" data-mid="184608503" border="0" src="https://freight.cargo.site/w/1000/i/47aff5d4b5b08ca41c1214dbc4f0366f78527ca85c85082556148f2439a74566/Renders-12.png" /><img width="8001" height="15301" width_o="8001" height_o="15301" data-src="https://freight.cargo.site/t/original/i/83688c76e7381c4dd45e6236591b19b603531f669ce2bf186c72917a5ed83c2e/Renders-13.png" data-mid="184607646" border="0" src="https://freight.cargo.site/w/1000/i/83688c76e7381c4dd45e6236591b19b603531f669ce2bf186c72917a5ed83c2e/Renders-13.png" /> Through this rebrand and new sustainable packaging, Shea Moisture can reach a new and wider audience. The refill system is not only better for the environment, but it also makes the customer come back for more. No more confusing products, with the emphasis on the hair type and the AR review, the customers can make a confident decision! Pawday https://kalex.work/Pawday Sun, 16 Jul 2023 23:36:48 +0000 Kalex Design https://kalex.work/Pawday Pawday by Sprinkles (Packaging Design, Brand Identity) How to design a product for pets but also target pet parents? My goal was to create a capsule pet brand from Sprinkles Cupcakes that provide an experiential product to celebrate a pet’s birthday targeting millennial pet parents. <img width="2200" height="1466" width_o="2200" height_o="1466" data-src="https://freight.cargo.site/t/original/i/167829f040150885beb8f6bda4191f80d59bde373759e5bf82d91dc2db71262a/Shen_Kalex_SU21_Pack2_Render14.png" data-mid="185258843" border="0" src="https://freight.cargo.site/w/1000/i/167829f040150885beb8f6bda4191f80d59bde373759e5bf82d91dc2db71262a/Shen_Kalex_SU21_Pack2_Render14.png" /> Sprinkles Cupcakes is a brand that’s beloved by millennials and they are the largest pet-owning population that’s on the rise. Pawday birthday DIY kit is the perfect combination of both, bringing the joy of Sprinkles cupcakes to create a special bonding experience between the pet and the pet owner. <img width="3140" height="1555" width_o="3140" height_o="1555" data-src="https://freight.cargo.site/t/original/i/24d721a605cec7e3bdba4bae5dd779e5a76793345b5dc30a6fbb0c8313a44aca/Shen_Kalex_SU21_Pack2_Render10.png" data-mid="185258038" border="0" src="https://freight.cargo.site/w/1000/i/24d721a605cec7e3bdba4bae5dd779e5a76793345b5dc30a6fbb0c8313a44aca/Shen_Kalex_SU21_Pack2_Render10.png" /> <img width="8000" height="4501" width_o="8000" height_o="4501" data-src="https://freight.cargo.site/t/original/i/7df20442ef686cb3965a7b3ad52f7669ca789c584365d91567a719328beb7025/Pawday-Market.png" data-mid="185258533" border="0" src="https://freight.cargo.site/w/1000/i/7df20442ef686cb3965a7b3ad52f7669ca789c584365d91567a719328beb7025/Pawday-Market.png" /> There's a market gap for pet food kits. Millennials pet parents want to pamper their pets, and the Pawday DIY kit is perfect. The packaging is simple and playful, emphasizing the experience of celebrating with loved ones and their furry friends. <img width="8000" height="4501" width_o="8000" height_o="4501" data-src="https://freight.cargo.site/t/original/i/5a36a9b5b9786756d21dd23f33ff1904b6f979d2bd6ef6a6416f966719604c44/Behance-04.png" data-mid="185258581" border="0" src="https://freight.cargo.site/w/1000/i/5a36a9b5b9786756d21dd23f33ff1904b6f979d2bd6ef6a6416f966719604c44/Behance-04.png" /> This line of birthday kits uses no plastic. Proving that celebrations could also be sustainable. <img width="1203" height="801" width_o="1203" height_o="801" data-src="https://freight.cargo.site/t/original/i/21fb02af4be586dd7b6fca4d23f0d217f0bf2b090766a1a6d363eaf37c7f9cc9/Shen_Kalex_SU21_Pack2_Render9.png" data-mid="185268505" border="0" src="https://freight.cargo.site/w/1000/i/21fb02af4be586dd7b6fca4d23f0d217f0bf2b090766a1a6d363eaf37c7f9cc9/Shen_Kalex_SU21_Pack2_Render9.png" /> <img width="1204" height="802" width_o="1204" height_o="802" data-src="https://freight.cargo.site/t/original/i/cecfaf392a0405412d079187135dfb9030c17904b1ce9e6fde16cabc61c690aa/Shen_Kalex_SU21_Pack2_Render7.png" data-mid="185268503" border="0" src="https://freight.cargo.site/w/1000/i/cecfaf392a0405412d079187135dfb9030c17904b1ce9e6fde16cabc61c690aa/Shen_Kalex_SU21_Pack2_Render7.png" /> <img width="1204" height="802" width_o="1204" height_o="802" data-src="https://freight.cargo.site/t/original/i/adb0d22122fe69fadb1050374880227ee90261569a5a3ecf7e42e284b3094b85/Shen_Kalex_SU21_Pack2_Render6.png" data-mid="185268502" border="0" src="https://freight.cargo.site/w/1000/i/adb0d22122fe69fadb1050374880227ee90261569a5a3ecf7e42e284b3094b85/Shen_Kalex_SU21_Pack2_Render6.png" /> <img width="1789" height="1191" width_o="1789" height_o="1191" data-src="https://freight.cargo.site/t/original/i/41716299bfaf5cd67cb4240dea292ca274a848b752beb3090ade4f50f8f5331e/Shen_Kalex_SU21_Pack2_Render4.png" data-mid="185268501" border="0" src="https://freight.cargo.site/w/1000/i/41716299bfaf5cd67cb4240dea292ca274a848b752beb3090ade4f50f8f5331e/Shen_Kalex_SU21_Pack2_Render4.png" /> <img width="1789" height="1191" width_o="1789" height_o="1191" data-src="https://freight.cargo.site/t/original/i/17f9cf5cb1872517e19294237b15f8299b373ead48b75e00c00f1d882fa8b902/Shen_Kalex_SU21_Pack2_Render3.png" data-mid="185268500" border="0" src="https://freight.cargo.site/w/1000/i/17f9cf5cb1872517e19294237b15f8299b373ead48b75e00c00f1d882fa8b902/Shen_Kalex_SU21_Pack2_Render3.png" /> <img width="1440" height="959" width_o="1440" height_o="959" data-src="https://freight.cargo.site/t/original/i/1335c448a09067243b42f94006ae8c4e183869542e3f7ecda2ec1a57bd894d06/Shen_Kalex_SU21_Pack2_Render5.png" data-mid="185268504" border="0" src="https://freight.cargo.site/w/1000/i/1335c448a09067243b42f94006ae8c4e183869542e3f7ecda2ec1a57bd894d06/Shen_Kalex_SU21_Pack2_Render5.png" /> The packaging style uses the chic and fun newsprint style with contrasting colors and bold typography. It targets millennials with effortless fun yet stylish branding design, perfect for an Instagram post. <img width="2966" height="1466" width_o="2966" height_o="1466" data-src="https://freight.cargo.site/t/original/i/61fe2d2bd56cd42adaddd34665e60b6f3eb66fae694132bbcdb04ead190fcd9d/Shen_Kalex_SU21_Pack2_Render13.png" data-mid="185258834" border="0" src="https://freight.cargo.site/w/1000/i/61fe2d2bd56cd42adaddd34665e60b6f3eb66fae694132bbcdb04ead190fcd9d/Shen_Kalex_SU21_Pack2_Render13.png" /> <img width="2786" height="1466" width_o="2786" height_o="1466" data-src="https://freight.cargo.site/t/original/i/ee55792489cc7f7fcf23f0730186e8ffb2df802bd751375adf2d6e62633728f8/Pawday-Bandana.png" data-mid="185258835" border="0" src="https://freight.cargo.site/w/1000/i/ee55792489cc7f7fcf23f0730186e8ffb2df802bd751375adf2d6e62633728f8/Pawday-Bandana.png" /> <img width="3308" height="1466" width_o="3308" height_o="1466" data-src="https://freight.cargo.site/t/original/i/cb5fb0825930e5bfd6d9cf99de3b5e5e78965b0db2473b58bdcc3d6fca92b230/Shen_Kalex_SU21_Pack2_Render12.png" data-mid="185258836" border="0" src="https://freight.cargo.site/w/1000/i/cb5fb0825930e5bfd6d9cf99de3b5e5e78965b0db2473b58bdcc3d6fca92b230/Shen_Kalex_SU21_Pack2_Render12.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3604ed6f5e3331f4019749fecbefb4cb579b4bb015f406eae4db5a01119ea6e0/PawdayTitle.jpg" data-mid="185258008" border="0" src="https://freight.cargo.site/w/1000/i/3604ed6f5e3331f4019749fecbefb4cb579b4bb015f406eae4db5a01119ea6e0/PawdayTitle.jpg" /> The kit has a fun opening ceremony, with a customized card with your pet's name, candles, also a Pawday pattern bandana for your pets. Creating a memorable experience for the owner and the pet, and perfect for millennials. <img width="1168" height="1075" width_o="1168" height_o="1075" data-src="https://freight.cargo.site/t/original/i/554fdcc46ed9c186c7d983253289f85a5c429de18c983042fd6e5df6ea46595c/Pawday-Point-of-Purchase-5.png" data-mid="185259078" border="0" src="https://freight.cargo.site/w/1000/i/554fdcc46ed9c186c7d983253289f85a5c429de18c983042fd6e5df6ea46595c/Pawday-Point-of-Purchase-5.png" /> <img width="1920" height="1281" width_o="1920" height_o="1281" data-src="https://freight.cargo.site/t/original/i/b1c10c267671c52dfae75acac3790b8e147c555740d89658478855286c19e82d/Pawday-Point-of-Purchase-3.png" data-mid="185258847" border="0" src="https://freight.cargo.site/w/1000/i/b1c10c267671c52dfae75acac3790b8e147c555740d89658478855286c19e82d/Pawday-Point-of-Purchase-3.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e3c03663477a720e9e129bcb5772a89387037b8d3e34a5d4975f098f6d4779e8/Pawday-Poster.jpg" data-mid="185258840" border="0" src="https://freight.cargo.site/w/1000/i/e3c03663477a720e9e129bcb5772a89387037b8d3e34a5d4975f098f6d4779e8/Pawday-Poster.jpg" /> <img width="4500" height="3375" width_o="4500" height_o="3375" data-src="https://freight.cargo.site/t/original/i/f5eb04787714db38a5cc993b6d96438835bbd6fcf7db59cb95238ae732c47344/Pawday-Billboard.jpg" data-mid="185258842" border="0" src="https://freight.cargo.site/w/1000/i/f5eb04787714db38a5cc993b6d96438835bbd6fcf7db59cb95238ae732c47344/Pawday-Billboard.jpg" /> <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/093bdf48bbfea3cae40372e3b7b2c965a1bf427ea71882f8778af766e630e96c/Pawday-Sprinkles-Web.png" data-mid="185258838" border="0" src="https://freight.cargo.site/w/1000/i/093bdf48bbfea3cae40372e3b7b2c965a1bf427ea71882f8778af766e630e96c/Pawday-Sprinkles-Web.png" /> <img width="2200" height="1316" width_o="2200" height_o="1316" data-src="https://freight.cargo.site/t/original/i/43b47be2a39edfbeba583ce21f2b3d62d54b29a7b50bdb9d4f94563743280d27/Pawday-block.png" data-mid="185258841" border="0" src="https://freight.cargo.site/w/1000/i/43b47be2a39edfbeba583ce21f2b3d62d54b29a7b50bdb9d4f94563743280d27/Pawday-block.png" /> In conclusion, the Pawday Birthday DIY Kit fills a market gap for pet food kits, delighting millennial pet parents with a sustainable, stylish, and experiential way to celebrate their pet's birthday, while showcasing my design thinking and ability to target consumer insights in creating a capsule pet brand that captures the love and care pet owners have for their furry companions. Drag Con https://kalex.work/Drag-Con Mon, 17 Jul 2023 03:53:34 +0000 Kalex Design https://kalex.work/Drag-Con Drag Con (Brand Identity, Environmental Graphic Design) How to design a versatile brand that encapsulates the essence of drag? My goal for this rebrand was to celebrate the art form of drag through design, emphasizing its complexities and versatility while paying homage to the roots of drag. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2589faee14fed1af019da98d3cca23c2cfc4ddcabe8f85f65710621dae9dead2/DragConLogoGIFReduced.gif" data-mid="185269054" border="0" src="https://freight.cargo.site/w/1000/i/2589faee14fed1af019da98d3cca23c2cfc4ddcabe8f85f65710621dae9dead2/DragConLogoGIFReduced.gif" /> The new logo mark pays homage to the origins of the term “drag” in Shakespearean theater, where men would assume women's roles, their garments trailing on the ground. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6012b4463cdcf9121d7000937279f5be192ca44a77f89adf59787229b7744c0b/Drag-Con-Poster-2.jpg" data-mid="185269570" border="0" src="https://freight.cargo.site/w/1000/i/6012b4463cdcf9121d7000937279f5be192ca44a77f89adf59787229b7744c0b/Drag-Con-Poster-2.jpg" /> The challenge I had with this project was to make a flexible brand to be applied to 3 different locations and potentially more in the future. I wanted to have the posters look distinct to the location of the event yet look cohesive when displayed together. Through using a similar hierarchy and a cohesive color scheme. <img width="2576" height="1728" width_o="2576" height_o="1728" data-src="https://freight.cargo.site/t/original/i/8ba8785a17428f244b896787017d7fca9bd16dfe401195250ed8470dc0426c0b/StarTypeGif.gif" data-mid="185363071" border="0" src="https://freight.cargo.site/w/1000/i/8ba8785a17428f244b896787017d7fca9bd16dfe401195250ed8470dc0426c0b/StarTypeGif.gif" /> I wanted the type of treatment to reflect the complexity of drag. I did that by putting the display type through my custom code, with this every time the type is distinct and special. <img width="2140" height="1590" width_o="2140" height_o="1590" data-src="https://freight.cargo.site/t/original/i/02f74e66fa26494fd65885d46b983a922798ec97537fe528dda3bdbdf97ae39c/Drag-Con-Wayfinding.png" data-mid="185269576" border="0" src="https://freight.cargo.site/w/1000/i/02f74e66fa26494fd65885d46b983a922798ec97537fe528dda3bdbdf97ae39c/Drag-Con-Wayfinding.png" /> <img width="1800" height="1231" width_o="1800" height_o="1231" data-src="https://freight.cargo.site/t/original/i/f4d7cf0a979fd3d9401b9527f41371a273cc70f673732ffc2e4c7aa9d86f65ee/Drag-Con-Wall.png" data-mid="185269572" border="0" src="https://freight.cargo.site/w/1000/i/f4d7cf0a979fd3d9401b9527f41371a273cc70f673732ffc2e4c7aa9d86f65ee/Drag-Con-Wall.png" /> <img width="1024" height="703" width_o="1024" height_o="703" data-src="https://freight.cargo.site/t/original/i/d3c6b2917f1ee21b317842cdf0ba986ce409bb95c20787a226f599aa702f7dd8/Drag-Con-Pink-Carpet.png" data-mid="185269574" border="0" src="https://freight.cargo.site/w/1000/i/d3c6b2917f1ee21b317842cdf0ba986ce409bb95c20787a226f599aa702f7dd8/Drag-Con-Pink-Carpet.png" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/02772f067847d55bddb4fa7e8741fc10262d84e8ffb8b46e903e7842d8eab9f1/Drag-Con-Cut.png" data-mid="185269577" border="0" src="https://freight.cargo.site/w/1000/i/02772f067847d55bddb4fa7e8741fc10262d84e8ffb8b46e903e7842d8eab9f1/Drag-Con-Cut.png" /> <img width="1548" height="1024" width_o="1548" height_o="1024" data-src="https://freight.cargo.site/t/original/i/30bd6ecd637098fe60b07355d069026c20b10e5bc8a528fd692d4482bb4df19d/Drag-Con-Backdrop.png" data-mid="185269580" border="0" src="https://freight.cargo.site/w/1000/i/30bd6ecd637098fe60b07355d069026c20b10e5bc8a528fd692d4482bb4df19d/Drag-Con-Backdrop.png" /> <img width="2476" height="1628" width_o="2476" height_o="1628" data-src="https://freight.cargo.site/t/original/i/3136ca7df717577976d98c3255902558e77c6e3d11ee77b0117b6cfecfa6db33/Drag-Con-Signage.png" data-mid="185269582" border="0" src="https://freight.cargo.site/w/1000/i/3136ca7df717577976d98c3255902558e77c6e3d11ee77b0117b6cfecfa6db33/Drag-Con-Signage.png" /> <img width="1440" height="1822" width_o="1440" height_o="1822" data-src="https://freight.cargo.site/t/original/i/4cad0f2d4317492a9c1a56b7c20192f99aec8fa391d0612b07ffb0fae6feecc7/Drag-Con-Parking.png" data-mid="185270877" border="0" src="https://freight.cargo.site/w/1000/i/4cad0f2d4317492a9c1a56b7c20192f99aec8fa391d0612b07ffb0fae6feecc7/Drag-Con-Parking.png" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/a46d9e625f4cdaf2d6b54a3a689837d819de00d65b2fa7b62c51e883cb0c289d/Drag-Con-Parking-2.png" data-mid="185269571" border="0" src="https://freight.cargo.site/w/1000/i/a46d9e625f4cdaf2d6b54a3a689837d819de00d65b2fa7b62c51e883cb0c289d/Drag-Con-Parking-2.png" /> I expand one location to explore the flexibility of the brand identity through different applications. With the way-finding, I wanted to reflect the energy of drag, that tells you where you are going but at the same time brings a smile to your face. <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b86b75af78b84cdf5a3f7582fdf0fd04fabfaeca177fbc7bf188844d32198a15/Drag-Con-Swag2.png" data-mid="185269791" border="0" src="https://freight.cargo.site/w/1000/i/b86b75af78b84cdf5a3f7582fdf0fd04fabfaeca177fbc7bf188844d32198a15/Drag-Con-Swag2.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f52518ef5f36f5134e8111d6e51749fc8ec3a7b55f30d51cc755951d4afed0eb/Drag-Con-Swag4.png" data-mid="185269789" border="0" src="https://freight.cargo.site/w/1000/i/f52518ef5f36f5134e8111d6e51749fc8ec3a7b55f30d51cc755951d4afed0eb/Drag-Con-Swag4.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/323fb8a69ce82ae047f606a48b89eb1071927ba391aac030653294e14ab0f915/Drag-Con-Swag.png" data-mid="185269792" border="0" src="https://freight.cargo.site/w/1000/i/323fb8a69ce82ae047f606a48b89eb1071927ba391aac030653294e14ab0f915/Drag-Con-Swag.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3c0988317d61eae61d140fdfcae93535df4c6559b26253f7324e4e1ce8fb6a90/Drag-Con-Swag3.png" data-mid="185269790" border="0" src="https://freight.cargo.site/w/1000/i/3c0988317d61eae61d140fdfcae93535df4c6559b26253f7324e4e1ce8fb6a90/Drag-Con-Swag3.png" /> I wanted the collateral merch to reflect the language of drag con using phrases such as VIB standing for very important bitch. In this project, I celebrate the beloved art form of drag, showcasing its complexities and versatility in my branding. Balancing my maximalist design style, the brand is bold yet clear in communicating with its audiences. Drag Herstory https://kalex.work/Drag-Herstory Fri, 21 Jul 2023 04:03:31 +0000 Kalex Design https://kalex.work/Drag-Herstory Drag Herstory (Brand Identity, Installation, Zine Design) How to create a memorable&nbsp; experience that highlights the important history of drag? While celebrating the art form of drag, people often forget or don’t know the origins of drag. Everyone who came before us to make it all possible. This project is to tell the stories of all the important figures in drag culture that came before the mainstream. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a070ec2ed9e3865b5fd93ff4c03913e115385dd238564692ad367318139344f6/DragHerstoryTitle.jpg" data-mid="185672163" border="0" src="https://freight.cargo.site/w/1000/i/a070ec2ed9e3865b5fd93ff4c03913e115385dd238564692ad367318139344f6/DragHerstoryTitle.jpg" /> Paying homage to drag history, the overall brand parts were inspired by diy type and old-school print methods, because drag promotional material in history has often been handmade or DIY due to it being underground. <img width="1400" height="883" width_o="1400" height_o="883" data-src="https://freight.cargo.site/t/original/i/35ebc1cc4e691b73c1207de6f77a421d02538457f29e8438938f2995b4b10549/Drag-Herstory-Billboard.png" data-mid="185675486" border="0" src="https://freight.cargo.site/w/1000/i/35ebc1cc4e691b73c1207de6f77a421d02538457f29e8438938f2995b4b10549/Drag-Herstory-Billboard.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8bfa6038b361480a8ef9404cec827155dc5607ff1e97436cb6cc7aa1fdf0c990/BitmapType.png" data-mid="185672162" border="0" src="https://freight.cargo.site/w/1000/i/8bfa6038b361480a8ef9404cec827155dc5607ff1e97436cb6cc7aa1fdf0c990/BitmapType.png" /> Drawing inspiration from bitmap imagery I created a modular typeface for the Drag Herstory logo. To tell the story of the iconic drag history, I created a spatial installation that will be displayed in front of the exhibition of Drag Herstory. To learn more about each icon, the audience can tap each letter form to see how each icon made a difference in the history of drag. With the website, the user can drag the halftone cursor to reveal the image playing on the concept of drag. The website takes on this zine-like style that gives the audience a short timeline of the drag herstory and a digital version of the zine for the event. <img width="1244" height="829" width_o="1244" height_o="829" data-src="https://freight.cargo.site/t/original/i/a617ab202e52fecbe7a671cc8c51fd1035a88de41e75006ddce10b49696dfe66/Drag-Herstory-Zine.gif" data-mid="185672166" border="0" src="https://freight.cargo.site/w/1000/i/a617ab202e52fecbe7a671cc8c51fd1035a88de41e75006ddce10b49696dfe66/Drag-Herstory-Zine.gif" /> The Drag Herstory zine features queer stories, and powerful imagery from the past, including a drag index to showcase how drag language has evolved through time. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bbe1427c8463a2eb50532d2365b1032093703d37c173db4edd7ded595f22b7f7/DragHerstoryTix.jpg" data-mid="185672164" border="0" src="https://freight.cargo.site/w/1000/i/bbe1427c8463a2eb50532d2365b1032093703d37c173db4edd7ded595f22b7f7/DragHerstoryTix.jpg" /> <img width="1500" height="994" width_o="1500" height_o="994" data-src="https://freight.cargo.site/t/original/i/edd10190df94601ddcb94eba4f937e09c5d4b74f78a2b4d739ef50ede7d206ec/Drag-Herstory-Display.png" data-mid="185671681" border="0" src="https://freight.cargo.site/w/1000/i/edd10190df94601ddcb94eba4f937e09c5d4b74f78a2b4d739ef50ede7d206ec/Drag-Herstory-Display.png" /> Drag Herstory reflects the importance of history through homage and compelling spatial experiences. This approach educates and connects the audience, leaving a lasting impact on the history of drag.